Consumers are in control…you just figured this out when?

Just read in Yahoo Business News today that Wall Street is finally acknowledging that consumers, not capitalists, not republicans, not democrats, not international business, not anything other than “CONSUMERS” are in control of things. Right here, right now, we are standing in the midst of a transference of wealth. What shall we do to make it effective so we, the “market consumers” can benefit?

Many will see an opportunity and will find a need and fill it. The economy is about to return to a service base rather than a product or “latest advanced toy” basis. We have become so comfortable with ourselves, that our innovative nature took a back seat to comfort creature mentality and has set us back about ten years.

Here’s the point; if Wall Street is finally acknowledging that consumers are in control and many of the “big boys” are the ones that are the most affected, we have a chance to say, “Ok. No more crap. Let’s get this country back on the road by making sure you’re producing things that are smart. Not just the latest toy, but the latest innovations that prove we can produce just as well just as inexpensively, and let’s make sure we support the ones that do.”

Enough of being led like blind sheep as consumers we have a choice in where the money flows, let’s make wiser choices and effect the right change.

Here’s an example; Hyundai came to this country with a product that was cheap and built pretty cheaply by my standards. They banked…quite well. They turned around and took that and now produce a luxury vehicle that rivals our old friends BMW and Mercedes, and are competing. We as consumers told the other two that rest on their reputations and history, it no longer matters about your name, I want a car I can enjoy and I’m not paying huge bucks for it. I mean really, $400 for a brake job? and only the fronts? Sorry, I’ll go with a well developed smart car that gets major mileage and is light on my wallet.

Since the consumer market is holding a lot of its discretionary income close to home, businesses have to find new ways to market to us to get us to come spend. Else not we will continue to watch the downward spiral of the economy til well into the next decade.

We have Wall Street’s attention, I say we keep it and make something of it by showing them through our voice…our wallets…that we will only support those that will support us wuth better services and products. Now is the time, make it count.