Archive for the ‘SEO’ Tag

Been a Bit…but I’m back!

Well, I’ve been busy workin on a few projects, and time has definitely gotten away from me.

I’ll be back online here shortly with some of the new research that’s been done by companies looking to help businesses grow via online tools and offline as well.

Right now I’m reviewing a couple of reports and studies about how live Chat is getting more attention online.

Interesting to see that SEO guys don’t necessarily believe that Live Chat can help increase conversion as much as 38%. This confirmed by an international Market research firm, and then again by a smaller firm that was approached by an actual service provider to do research on their particular company.

Guys here’s the bottom line, if you’re not there to interact with your potential customers, guess what? You’re leaving money on the table, and your customer is taking it(Their money) to your competitor!

Why the heck would you want to let go of money that belongs in your account?

Sometimes it amazes me how business owners think they have it all with one side of the picture. I had one guy tell me that if the site is architecturally designed well that conversions are just fine…guess he didn’t hear the part about 38% MORE than what is already there. Or how about the 80-110% for eCommerce sites?

Now I”m not saying this is the end all to increasing conversions on your site, but it definitely a way to make it better than what you have right now.

If you don’t have anything happening with your site right now, time to get it analyzed by someone that understands your niche, and knows how to get you in front of the right traffic. Then it becomes design and copy time, then you need to optimize it until you get the right kind of leads then you need a system to work that lead into a sale. (Whatever that process is)

I can tell you after seeing varied results, it’s better to have it than to not. Oh, and just because a site has it, if it can’t be monitored 24/7 you’ve thrown the money away. Find a service that can respond for you on the overnight or over weekend, etc. (This way you still have a life yeah?)

I’ll talk more about stuff next week…Glad to be back in the writing mode gang!

What is this SEO thing anyway?

So what is this SEO thing anyway?

What wonderful news! I got a call from a young Entrepreneur that is CEO of an SEO company called, “Addoptimization”. She wanted to meet with me at the RIO before she left town to talk about some business development venture. Why not? Any “biz dev” stuff is worth checking out right? Not to mention she invited me because of our e-Book, “Power Marketing on A Budget Guide”, and wanted to talk about how to get that further out into the marketplace where it belongs.

So I said, “Sure I’ll see you at the RIO.” This after two invitations to go to the Consumer Electronics Show on Friday and Saturday, an invitation to a private industry party that I couldn’t make it to because of other meetings already arranged on Saturday night, and then finally fitting a time in to sit down and talk with her and figure out what she wanted to propose on Sunday Evening. (by the way the Affiliate Marketing Summit was starting this week…the place was a zoo! It took a few text messages to even find each other.)

Whew! What I got was a great schooling, in such a simple way, that I had to write about it.

What a concept! SEO! WOOHOOO! What the hell is SEO anyway? As I chuckle to myself, I have to think, “When we, the professionals sit there and talk to the “deer in the headlight syndrome” clients, about e-Marketing in general, do they really know what the heck we’re talking about”?

Alright, so, for you veterans, sit down, shove a piece of coffee cake in your mouth from the break room, grab a cup of coffee, and let me get this out for our clients, the business owners, that don’t speak Greek like we do.

SEO as an acronym means nothing to the average Joe. Even when spelled out most think, “huh?” Spelled out it means, “Search Engine Optimization”. Again, “HUH?”

Let me speak in a language you can understand…in fact everyone understands this language; Money. It translates “Lead generation” into “conversion” in other words money, mullah, dolleros, denari….get it? Not necessarily directly into conversion, but definitely greater rates of conversion. I’ll explain.

When someone goes online to find something they used to use what are called “keywords” as a means to find what they were looking for on the internet. In the old days that was easy since there were not so many providers of services and products. That’s of course no longer true nowadays as everyone has a website now. So how does someone find you? In the mess of everyone else that is in your industry, it’s a needle in a haystack search right? Wrong. This is where SEO comes in.

The search engines use certain rules of engagement to sort out who gets to be found. Those rules are applied to the net via their “search engine”. You type in keywords and the engine finds what you’re looking for…about 45,234,635 results to sort through… WHOA!

This is what you do, you hire someone that knows how to tweak your website enough that you get into the top ten, top three, or top spot. If you didn’t know after page one, unless someone else is totally dominating the first page, that most people stop searching, you are most uninformed and at the mercy of your competitors business. So it pays to get on page one ok?

How you get on page one, is through coding, and tweaking, and other tricks of that trade that I can’t even explain, nor do I care to.

This is the bottom line; if you don’t have SEO, you don’t have leads. You remember, leads? You know the thing that brings you sales? The thing that gets your business money? It’s the reason you got a website in the first place remember? To get more leads and get more business?

What you weren’t told by the guys that built your website is that you have to be submitted to the search engine(s), (so they know you’re there) and then you have to get SEO and be monitored so you keep on the top ten at least. If not, you get bumped down continually until NO ONE SEES YOU!

Gosh that’s harsh huh? But here’s the good news; although it does cost to do this, there is a greater substantial return on investment as you are now picking up 80% average of traffic looking for your product or service. If you have the right company doing it for you, you will get the ranking you need, and the right response rate to your site, and if your site is designed correctly, it will get you leads or sales whichever your site is designed to do.

This is a two part series and next round I’m going give you some tips on how to make sure you get the best “guy” for the job.

Keep it Rolling!