Archive for the ‘market’ Tag

What’s next?

Hey gang,

Just thinking today about a client I’ve been working with and the thinking that seems to riddle small business owners and their thoughts on what they can do with what little they have.

Interestingly enough, when I sat and spoke with this budding entrepreneur, they seemed to believe everything rides on their productivity. In the beginning this is always true, unless you have a truly developed business plan that includes a comprehensive marketing plan and a hardcore operations SOP.(Standards of Operations) What they didn’t realize is that they are much better positioned in this current economy due to the effects of the recession that is in place right now.

After talking a bit with this Business Owner, they started to see that even with what little time and power they had, they actually had more freedom than a company that is having to ‘reinvent’ itself.

See, when a large company has to reinvent, they have to restructure, which usually means someone’s moving companies involuntarily, they have this huge undertaking to assess and begin the process. This takes quick planning which can overcompensate their intended result. Then once the ‘fat trimming’ has finished, the rest of the crew has to pick up the slack and reorganize so that operations become streamlined and more ‘cost effective’. This has its ramifications as the original plans of the company was to operate at full strength usually by the 5th year in business. This would then profit the company and award dividends to the share holders. Unfortunately as everyone is seeing this not to be the case for the next couple of years…at least not with the mainstream companies

With the recession in full swing, and I mean that with all prejudice towards the failing economy fostered by faulty administrations, and clueless economists, and now chicken $#!T investors, larger and even medium size businesses are suffering by their own SOPs, and policies which are holding them back form making the bold moves to get them ahead of everyone else. For them to have to restructure everything they got used to, everyone in the organization has to be retrained to take on more responsibility, and work harder to help the operation profit.

Meanwhile, the little guy who has no one but themselves to depend on, has no limitations of a ‘major plan’ to reinvent themselves. They are just beginning to invent, create, brand, and produce for their target market what it is they have to offer. Hopefully you guys are beginning to get the picture, because I hate having to say things twice.

The ‘big dogs’ are struggling to keep their values in the Stock Market, while the little guy is having to just worry about his next check paying the bills.

Now, don’t get me wrong, the big guys have to pay rent too unless they own the building, but, they still have much more to deal with to reach their goals, and have a LOT more to deal with in terms of labor relations, benefit packages, accounts payable and receivable, risk management, etc. The little guy? hmmm, can I make my house payment this month?

What I’m trying to get at is this. When you think as a small business that you are disadvantaged, you couldn’t be more out of touch. Especially in this time! You, as a small business owner, have so much to look forward to. You have a recession, giving you a better shot at getting your supplies cheaper, gas being less now makes it cheaper on having a mobile office, which is usually the norm for smaller service businesses. Rents for office spaces in some places are stupidly cheap. If you can’t afford one still, stay home! I mean really…What’s it take to show you, you’re in a really good spot right now?

I know small businesses that landed larger contracts just because they were smaller! Their proposals to their clients were much more cost effective even if they were value based on their pricing! The big guys can’t compete because they have to charge more to keep up wth their costs! Then they have to reasses their budgeting simply because they have to make good on their promises to their shareholders…the small guy? “Honey, I’m hooome…I got paid today…let’s go out to eat tonight!” Get the idea? Perhaps oversimplified but you get the point right?

So today, I give the ‘little guy’ a boost by saying, “Quit cryin! You don’t need a WAAAMbulance, you need to get your head into the game and play hard, it will get you there. Find your target market, get your name out there through Smaller Budget Marketing efforts. Now is the time to meet new potential clients, new networking connections, new supply lines for office or manufacturing…you’ll be pleasantly surprised at what you’ll find. Make this time work to your advantage!”

Now….Go get ’em!


Advertisements