Archive for the ‘costs’ Tag

Consumers are in control…you just figured this out when?

Just read in Yahoo Business News today that Wall Street is finally acknowledging that consumers, not capitalists, not republicans, not democrats, not international business, not anything other than “CONSUMERS” are in control of things. Right here, right now, we are standing in the midst of a transference of wealth. What shall we do to make it effective so we, the “market consumers” can benefit?

Many will see an opportunity and will find a need and fill it. The economy is about to return to a service base rather than a product or “latest advanced toy” basis. We have become so comfortable with ourselves, that our innovative nature took a back seat to comfort creature mentality and has set us back about ten years.

Here’s the point; if Wall Street is finally acknowledging that consumers are in control and many of the “big boys” are the ones that are the most affected, we have a chance to say, “Ok. No more crap. Let’s get this country back on the road by making sure you’re producing things that are smart. Not just the latest toy, but the latest innovations that prove we can produce just as well just as inexpensively, and let’s make sure we support the ones that do.”

Enough of being led like blind sheep as consumers we have a choice in where the money flows, let’s make wiser choices and effect the right change.

Here’s an example; Hyundai came to this country with a product that was cheap and built pretty cheaply by my standards. They banked…quite well. They turned around and took that and now produce a luxury vehicle that rivals our old friends BMW and Mercedes, and are competing. We as consumers told the other two that rest on their reputations and history, it no longer matters about your name, I want a car I can enjoy and I’m not paying huge bucks for it. I mean really, $400 for a brake job? and only the fronts? Sorry, I’ll go with a well developed smart car that gets major mileage and is light on my wallet.

Since the consumer market is holding a lot of its discretionary income close to home, businesses have to find new ways to market to us to get us to come spend. Else not we will continue to watch the downward spiral of the economy til well into the next decade.

We have Wall Street’s attention, I say we keep it and make something of it by showing them through our voice…our wallets…that we will only support those that will support us wuth better services and products. Now is the time, make it count.

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Christmas is Over!

With all the bad statistics of how everyone is worried about how the economy is doing and how the decline in shopping was due to everyone worried about their “Job Security”, hey gang here’s a hint…IT’S A FALSE SECURITY! Anwyay, I wanted to drop thisin for everyonr to think about…wrote it today.

Well, the hardest time of the year is now done!

 

New projects can begin and we don’t have to deal with executives wondering what we’re gonna come up with to drive Black Friday. Not that it was going to help much anyway…We’re in a recession! DOH!

 

I had a couple of really interesting conversations regarding our economy and where they thought things were headed regarding the market and its condition. We all were of the same opinion that if things don’t change soon, we are teetering at the edge of a depression. We also all came to the same conclusion, this particular country is beginning to get out of its comfort zone, and beginning to realize that we are a lot more responsible for our actions than we thought. It was a friend that made me realize that even my meager decisions affect others around me. Guess we all need to take a better perspective on life. Start recognizing that we have a responsibility to the rest of the world, even though we don’t want it, we got it. We need to take care of it.

 

Sure, we don’t want to have to deal with everyone else’s crap, but we started it, we need to finish what we started. This means that the next nuts we vote into office will understand this “bi=partisan” stuff has to end, and they need to do things to the people’s satisfaction. I don’t mean just for the blue collar, or just the white collar, not just the rich or the poor. They need to get it together for the good of the greater not the one.

 

This brings a big “yeah right” on from everyone…ok so, do you throw your hands up and stop fighting to make it right? At the same do we revolt? C’mon, think logically already.

 

I took a Critical thinking class once and our instructor was a trial lawyer…this was an interesting class…believe ye me…the fights that almost started in this class because of what someone’s brother or sister or mom or dad went through with a certain situation, WHOA! The emotions ran deep in this class!

 

I got to speak up in the class one day and nicely explained that not a single person in that room was going to make it in the corporate world simply because they were making choices and decisions in their own lives by their emotions rather than doing their homework and finally coming to a real conclusion…one that was driven by information and “Critical thinking”.

 

The response was kinda interesting. Many sat there in kind of disbelief that I spoke for one. For two, what I just said basically threw all of their opinions and rationalizations right out the window. So, some of them wouldn’t talk to me anymore…LOL! Some chose to think before they did say anything to me. My instructor? He loved me! (not literally) He and I had some great conversations over the phone about the subjects after class about how to think critically and take the point of view that had no view…

 

What da heck does that mean Mike?

 

Here’s what it means;

 

Nothing makes sense until you have all the facts, and to make it make sense you have to have all of the facts. If not, you are taking an uncalculated risk that will cost you in the short and long term.

 

Don’t let emotions and traditions and any other emotional based information permeate into your head or heart for that matter to cause you to decide too early. Take the time to research your thoughts, and sort them out. I have a friend that is so deliberate in his thinking, that when you ask him a question, he will literally say..” uuuummmmm…maybeee, you should try this….ok?” What he does is while he says “ummmmm”, he is thinking how would this work out the best for this subject? Then he makes his suggestion according to what he has figured out. His decisions are usually spot on. Others in that company I cannot vouch the same.

 

Point: Take the time to do your homework, find out, and if you run out of time, see if you can delay the answer. If not, go with the best you can come up with, or find others that have more info than you, and utilize them as a resource. Take the time to take the time…sheesh.

 

Don’t rush…here’s another thought, “If you have to rush, You’re late! Take the time to be early, make it easier on yourself.”

 

Next round I will talk more about how to manage projects when they get dumped on you.

What’s next?

Hey gang,

Just thinking today about a client I’ve been working with and the thinking that seems to riddle small business owners and their thoughts on what they can do with what little they have.

Interestingly enough, when I sat and spoke with this budding entrepreneur, they seemed to believe everything rides on their productivity. In the beginning this is always true, unless you have a truly developed business plan that includes a comprehensive marketing plan and a hardcore operations SOP.(Standards of Operations) What they didn’t realize is that they are much better positioned in this current economy due to the effects of the recession that is in place right now.

After talking a bit with this Business Owner, they started to see that even with what little time and power they had, they actually had more freedom than a company that is having to ‘reinvent’ itself.

See, when a large company has to reinvent, they have to restructure, which usually means someone’s moving companies involuntarily, they have this huge undertaking to assess and begin the process. This takes quick planning which can overcompensate their intended result. Then once the ‘fat trimming’ has finished, the rest of the crew has to pick up the slack and reorganize so that operations become streamlined and more ‘cost effective’. This has its ramifications as the original plans of the company was to operate at full strength usually by the 5th year in business. This would then profit the company and award dividends to the share holders. Unfortunately as everyone is seeing this not to be the case for the next couple of years…at least not with the mainstream companies

With the recession in full swing, and I mean that with all prejudice towards the failing economy fostered by faulty administrations, and clueless economists, and now chicken $#!T investors, larger and even medium size businesses are suffering by their own SOPs, and policies which are holding them back form making the bold moves to get them ahead of everyone else. For them to have to restructure everything they got used to, everyone in the organization has to be retrained to take on more responsibility, and work harder to help the operation profit.

Meanwhile, the little guy who has no one but themselves to depend on, has no limitations of a ‘major plan’ to reinvent themselves. They are just beginning to invent, create, brand, and produce for their target market what it is they have to offer. Hopefully you guys are beginning to get the picture, because I hate having to say things twice.

The ‘big dogs’ are struggling to keep their values in the Stock Market, while the little guy is having to just worry about his next check paying the bills.

Now, don’t get me wrong, the big guys have to pay rent too unless they own the building, but, they still have much more to deal with to reach their goals, and have a LOT more to deal with in terms of labor relations, benefit packages, accounts payable and receivable, risk management, etc. The little guy? hmmm, can I make my house payment this month?

What I’m trying to get at is this. When you think as a small business that you are disadvantaged, you couldn’t be more out of touch. Especially in this time! You, as a small business owner, have so much to look forward to. You have a recession, giving you a better shot at getting your supplies cheaper, gas being less now makes it cheaper on having a mobile office, which is usually the norm for smaller service businesses. Rents for office spaces in some places are stupidly cheap. If you can’t afford one still, stay home! I mean really…What’s it take to show you, you’re in a really good spot right now?

I know small businesses that landed larger contracts just because they were smaller! Their proposals to their clients were much more cost effective even if they were value based on their pricing! The big guys can’t compete because they have to charge more to keep up wth their costs! Then they have to reasses their budgeting simply because they have to make good on their promises to their shareholders…the small guy? “Honey, I’m hooome…I got paid today…let’s go out to eat tonight!” Get the idea? Perhaps oversimplified but you get the point right?

So today, I give the ‘little guy’ a boost by saying, “Quit cryin! You don’t need a WAAAMbulance, you need to get your head into the game and play hard, it will get you there. Find your target market, get your name out there through Smaller Budget Marketing efforts. Now is the time to meet new potential clients, new networking connections, new supply lines for office or manufacturing…you’ll be pleasantly surprised at what you’ll find. Make this time work to your advantage!”

Now….Go get ’em!