Archive for the ‘Return on Makreting’ Tag

Losing its Lustre Part Deux

So anyway, I was having another thought provoking conversation with my friend Jean up in Chicago again…(boy she’s gonna be mad at my bill), and we were still talking about how does one keep motivated on their “baby” that they took the painstaking time to get into, because they wanted to live a better life through their idea.

What came about was a strategic planning and idea mind mapping kind of deal.  It (the conversation) was interesting.

My question was, “What happens when you become bored with your idea that you created and decided to put into an activity that would make you money?”

Her answer ran along the lines of, “Well I would diversify into something that is still within the specialty that I am most comfortable with.” Basically this meant to me, “I’d get a little uncomfortable but not too uncomfortable just to keep things fresh”. Ok I think I could understand that.

She also said that if she absolutely had to, she would learn a new skill. Ok, this is good too. Why not? If you can pick up a new skill in art, or sales, or marketing that you normally wouldn’t use in your daily mode of operation, of course you would be excited’s fresh right? BOORIING…(she’s gonna kill me I know…she reads these before I put them up)

So what happens if you’re the guy that opened a “fill a need” kind of business, and it’s not quite there yet (not profiting) and you just figured out you didn’t really want to do this for a living? What happens to your baby now? I have a friend here in that wrote me about the four “D’s” of business.

Do it / Delegate it / Date it / Dump it

Good thing to do when you’re an entrepreneur that can do start ups really well. There are quite a few of them out there. They can find a need fill it get it rolling and that is their motivation…the drive to create something new, get it profitable and get it gone! (and collect royalties on it for the next ten to twenty years unless, it is a copyright or patent then it’s forever until some jerk decides to innovate on it take your original idea and screw you out of a fortune…LMAO)

So let’s go back to the little guy that started this idea of his, and now has no idea what is next and how he’s to stay motivated enough to get to the second “D”. (Delegate it) What does he do? How does he stay inspired that this is the right thing to do?

Ok start here:

1. Revisit why you started this business in the first place. Start remembering the feeling of nervousness of filing for your business license and in some cases had to really fight to get it…remember that? Remember what it felt like just to conquer that phase of getting open? Good ok next…

2. Figure out when you started to feel bored or your inspiration and motivation started falling off. Don’t focus on it, just realize when it happened and why. What did you do to let it slip like that? Was it a realization that you created something that wasn’t what you really wanted? Was the idea just a passing fling? Do you feel like “Delegating” this business now? (there are dangers in selling a business too early, or giving up on an idea too early…case in point Microsoft’s Windows was Xerox’s idea…hmm)

3. What will it take to get you back to that feeling? Revisit the excitement and joy of owning your own baby. Get in front of a mirror, and start telling yourself, “I got into this because…blah blah blah. I feel GREAT about doing this because…blah blah blah. Point: Retrain your excitement to become a reality in your mind and your body and mentality will follow. Keep the inspiration!

What I have found to be boredom, is merely a phase of “buyer’s remorse” settling into the minds of entrepreneurs that thought the ride would be quick to the top. Well they bought into it, and after having to deal with the MWA’s, they realized that they got into a bit more than they may have bargained for. Well, you’re in. So stay in! Don’t let a phase of boredom steal your thunder…LET IT RIP! Get white Lightning hot about what you’re doing…whatever that is.

I know a guy that sells medical screws…wait let me say that again…MEDICAL SCREWS! What the heck does he have to be excited about? He’s the only guy “selling” them. He’s the one that loves his business! He’s the only guy people like dealing with. Why? He’s excited about what he does, he’s enthusiastic (good salesmanship) and he does whatever he can do keep everyone happy so they do the same for him…ummm duh?

A true entrepreneur takes their idea to the max until they can find no other way to make it work and they are literally forced to stop or quit. (Which with any real entrepreneur is rare to nil…they ALWAYS find a way!) But this is also the means to keep them motivated. Now, they are thinking not so much of “Why did I do this?” but more like “Ok. I want out…how can I get this thing to grow its own legs and get it to run on its own so I can move on….You’d be surprised at what your mind can come up with when it’s challenged like that. (actually some of the best innovations of our era came because of boredom and the will to move on to something else. Don’t believe me? Go look at Fast Company’s latest Innovators honors.)

Don’t forget too, the medical screw guy? He’s banking…any wonder why?

I’d like to conclude this and get back to marketing talk, but I get the feeling I’m gonna get grilled on this a bit more…so be it, this is my motivation; “I love to be challenged, contradicted, told I’m full of it…it’s what makes a great conversation!”

Keep it rolling!


Losing it’s lustre?

So, I was talking with my friend Jean in Chicago. Illinois of course.

She is excited about going back to school and getting back into the market place as a specialty Faux and Mural painter. Not to mention she does fine art too. (I’ve seen a lot of her work and she is extremely talented!)

She has a concern that came to her just recently regarding all the work that goes into a business and how she’s supposed to “do it all”. I told her, “you don’t.” She went silent for a moment… then of course the response came, “What?”

This is where I get to get up on my soap box and tell all you wonderful business owners the fun thing about being in business is…BEING IN BUSINESS! You started this as a means to “live the dream”. You figured that getting paid for something you love to do anyway was a means to an end. The end of having a boss! The start of financial freedom! After working with, or for your closest friends you relaized there’s more needed to find new customers or get more in to your store…so now what?

Once you’ve found out that there’s more to running a business, you begin to find out about MWAs. (What the?) Minimum Wage Activities. If you are doing that most of the time, you are not profitting and you’re certainly not feeling excited about your baby!(business) You have two types of activities and that one every business owner hates but has to do or get done. Well, those kinds of activities tend to take away from the joy of beinig a business owner. But why do it all yourself?

Here’s my point; there’s always a way to get things done by others who’s dream it is to do what you don’t want to. Find them, seek them out, and get them to work with you! Be it a budding book keeper, a college marketing student that can do your marketing research for you. Someone ini your town can run errands for you…whether cheap or free.

Now don’t get me wrong, I’m not saying use people for your own purposes. I know people like that too, and they never get anywhere in life or business. Point is plan it out and get to it! If you don’t have to do the MWAs, DON’T!

My friend and I talk a lot over the phone. She taps me for information on marketing planning, and business strategy simply because she doesn’t have the time or the desire to learn all the University Mush I learned. (wait til she gets my bill) Why should she go through all that when she has me to help? This is what I’m trying to share with you; STAY EXCITED! You have to. If you don’t you’ll do what no business owner should do…give up, get down, lose confidence in your business, and feel like,”Am I really doomed to do this for the rest of my life?” if you fall into that category, you’ll have nothing to offer in your product or service, and certainly nothing for your successor(s).

Stressed? Find a way to break away when absolutely necessary. Find a place to get back to the reason you started this whole thing in the first place. You were Excited!

Be the little kid with the new toy…don’t worry about how it works, just work it!

There are those that love to start businesses just to start businesses….ok they fall into a different category of human…”non”. Actually they are the ones that find joy in finding a need and filling it, then letting someone else buy it and run it. (franchises, and business starters, etc.)

You created your business because you believed you could fill a need, be excited about it!There’s a joy in growing a business and watching it grow its own feet and letting it roll!

(By the way, if you do need marketing services, but cannot afford the services, there are other ways to learn how to market your business inexpensively.

Look, whatever you do, just stay excited and motivated however you need to so your progress doesn’t slow down. Keep it rolling!

If you’re not ready….they will be!

Well this was posted around Facebook and a few other places today, so why not here?


Look here’s the skinny…year’s end is upon us…so what have you done to plan for the next round? Your competition is trying to squash you so they can corner the market(even if it never happens the point is).


You have to have something in place so you can get ahead and leave “them” behind. If you can’t do that, you might as well close your doors.


So what is below is a toolkit my friend created for small business owners to fend off the big dawgs trying to out advertise you. Heck in some cases you could get some better prices for your marketing if you do it right. You might even get some free publicity…but you won’t get anything if you don’t start planning NOW.


But to do it, you’ll need to get this stuff in your hot little hands or on your computer so you can absorb the info and start the planning process….Don’t let the rest of the year go by with,”It was seasons…” as an excuse.


Keep it rolling!

When was the last time a prospect called YOU with money in hand to do business?  Did you know that, with just one minor change to your marketing message, you can double or even triple your responses?


For a limited time Facebook users can receive a special discount for an amazing new marketing tool-kit designed for business owners and marketing professionals.  Called the Power Marketing on a Budget Guide, this resource will steer you through the myriad of marketing options and create a “buzz” that is GUARANTEED to make your phone and cash register ring!


Check this out: and start marketing like a pro today!