Archive for the ‘Increased traffic’ Tag

Been a Bit…but I’m back!

Well, I’ve been busy workin on a few projects, and time has definitely gotten away from me.

I’ll be back online here shortly with some of the new research that’s been done by companies looking to help businesses grow via online tools and offline as well.

Right now I’m reviewing a couple of reports and studies about how live Chat is getting more attention online.

Interesting to see that SEO guys don’t necessarily believe that Live Chat can help increase conversion as much as 38%. This confirmed by an international Market research firm, and then again by a smaller firm that was approached by an actual service provider to do research on their particular company.

Guys here’s the bottom line, if you’re not there to interact with your potential customers, guess what? You’re leaving money on the table, and your customer is taking it(Their money) to your competitor!

Why the heck would you want to let go of money that belongs in your account?

Sometimes it amazes me how business owners think they have it all with one side of the picture. I had one guy tell me that if the site is architecturally designed well that conversions are just fine…guess he didn’t hear the part about 38% MORE than what is already there. Or how about the 80-110% for eCommerce sites?

Now I”m not saying this is the end all to increasing conversions on your site, but it definitely a way to make it better than what you have right now.

If you don’t have anything happening with your site right now, time to get it analyzed by someone that understands your niche, and knows how to get you in front of the right traffic. Then it becomes design and copy time, then you need to optimize it until you get the right kind of leads then you need a system to work that lead into a sale. (Whatever that process is)

I can tell you after seeing varied results, it’s better to have it than to not. Oh, and just because a site has it, if it can’t be monitored 24/7 you’ve thrown the money away. Find a service that can respond for you on the overnight or over weekend, etc. (This way you still have a life yeah?)

I’ll talk more about stuff next week…Glad to be back in the writing mode gang!