Where’s the money flowing…

Seth Godin makes a real interesting point on his latest blog; where the money is there you’ll find the people working.

Interesting to me that it starts as an end still and then the means justifies it. (almost sounds like the torture debate going on right now)

Here’s a tag to Mr. Godin’s point; if there is money to be made you can well believe that someone is going to be searching for it.

He wrote that things change around once there’s money to be made in any particluar field. He related it to writers becoming publishers which is the reverse of what was. (When the Writer Becomes the Publisher / Seth Godin – 05/2009)

It would seem pretty logical that once the public wants something, they are willing to pay for it, so what is it that you have that they are willing to pay for? What message can you get across to them to tell them what you have is what they need? Many times I see “the best blah blah” or “Number 1 blah blah in the state” C’mon, do you really think that is going to attract attention? If it does, I’d be pretty surprised. Nowadays it’s just not enough. Mr. Godin back in 2003 made refernece to being remarkable(the purple cow). If you have a pizz,a shop fine, so does almost every other coner strip mall, what makes yours so different?

Here in Las Vegas, NV , a local pizza chain by the name of Metro pizza decided to become the “purple cow” of the valley by holding pizza making classes. Their pizza is great, but now they are the teachers of pizza making, and it’s doing very well. People are paying for classes and more are hearing by word of mouth how great their pizzas are. Do you think they can charge a bit more because of that?

Here’s the bottom line: You have to find the flow of money where it is moving and get in front of it. It’s the one time you want to get run over by the flood. Even if you can’t handle it you’ll have known what is was like and can most likey prepare for it better next time. Pizza makers to pizza making teachers,writers becoming publishers, what else can you think of that would set you apart and find you more income for your business through the right marketing message?

Keep it rolling!

The Power of Green Marketing

Green marketing is no longer just for the “deep Eco aware” kids that only buy green anyway. (which by the way is less than 15% of the populace in the US). It’s become an awareness that is definitely growing but has its limitations due to lack of creativity. This is where the marketers come in. That is by the way you and I. It takes all of us to really come up with new ideas to drive this new awareness. So consider yourself a part of the marketing crew now.

Marketers have the creativity to produce new and exciting concepts that excite the consumer, and ultimately get an Eco friendly product out to market that everyone will at least be interested in. Example: http://tinyurl.com/ak9kqt

Read through this (http://tinyurl.com/czq8tl) article and you will see the process that has to occur in order for a truly “eco friendly” product can emerge. Then to think that a chemist is creative enough to come up with what is necessary to market that product is pretty far fetched.

In come the young creatve types that are ready to put a good spin on everything that is “green”. Here’s an example of one company going green with its product line. (no fillers no artificial this and that etc.):

www.ogilife.com

By returning to the ocean, and utilizing ingredients that are proven through scientific study and have approvals by the FDA, (you know how they get when you start talking about anything healthy) they have come up with some really good Eco friendly products that are also packaged Eco friendly and of course they have a non profit that contributes to the ecology.

Point: they have taken a “whole approach” to green marketing and have simply cut out a niche market that is not overly specialized, and yet not over diluted either. One way or another they will drive the “Green” awareness through their efforts to promote a healthier lifestyle.

Bottom line, Green marketing is in its growth phase and is on the grow and yet it will need us the public to continue driving the economy towards more Eco friendly awareness as well as buying green. After all, we are the marketers…

…and by all means, Keep It Rollling!

Some healthy news for us all

One of Natural Astaxanthin’s many benefits in human nutrition is its ability to enhance the immune response. While more famous for anti-inflammatory conditions, as an internal beauty supplement, for cardiovascular protection and for eye health, there has also been a considerable amount of research demonstrating Natural Astaxanthin’s positive impact on immunity.

Dr. Boom Chew and Jean Soon Park expanded upon this early work in a series of experiments starting in 2003. After proving immune system enhancement in mice, Dr. Chew moved on to study the effects in humans. In a double blind, placebo controlled human clinical, Dr. Chew amd his team showed that at dosages as low as 2mg per day, Astaxanthin is a strong immune system stimulator. The study showed that Astaxanthin:
Early research in this area was led by Dr. H. Jyonouchi in the early 1990’s, first at the University of South Florida, and later at University of Minnesota’s School of medicine. In a series of published experiments, Dr. Jyonouchi demonstrated first in-vitro, then later in a rodent model, the mechanism of action for Astaxanthin’s immunomodulating effect.

Later work went on to demonstrate that Astaxanthin enhances human immunoglobulin production. The final study in this series measured Astaxanthin’s and several other carotenoids’ potency as immune enhancers.

Astaxanthin did considerably more at equal dosage levels than all other carotenoids, including lutein, lycopene, zeaxanthin and canthaxanthin. Other researchers from Japan found similar results.

In short it has been found that Astaxanthin helps with:

• Stimulating lymphocyte proliferation
• Increasing the total number of antibody producing B-cells
• Produceing increased number of T-cells
• Amplification of natural killer cell cytotoxic activity
• Significantly increasing delayed-type hypersensitivity response
• Dramatically decreasing DNA damage

 

To summarize, these results show that Astaxanthin works through many different pathways to 
support healthy immune function in humans ( Chew, et al, 2003).