PP what?

So I have been having a conversation with a new friend on facebook that related to how PPC and online marketing works. With how fast everything is moving and how much innovators are getting ahead, there are a lot that are being left behind.

He chooses attraction marketing for his online business and I have to admit it has its merits to a certain degree. I have had that conversation with a few marketers. The conventional ones like the new stuff and want to figure out the latest and greatest. Seemingly though the rest of the world is slowly catching up and certain “outdated” methods are just now beginning to take effect. (it boggles me that it takes so long for many to realize and accept what marketing is bringing to the table and then to respond to it taking even longer…oh well, human kind)

Here’s an excerpt from that conversation:

Media buying in the “Google” realm can be a bit daunting to some. I am certified with my company in PPC, and it works well provided you take the time to learn the intricacies of it and then use it creatively. It’s truly the only way you can get ahead, and if you do it right, it can turn out a real profit.

SEM / SEO is a different beast even though they are keyword driven as well. They can prove to do some real justice to a business owners bottom line, but can get really pricey. Together they work hand in hand to create relevancy and freshness in Google’s realm and it can really help drive traffic…again, IF you take the time to learn it right.

There are some good tricks that you can use that the attraction and affiliate marketers use to get into the right spots on the content networks that have proven on more than one occasion that Google is still the way to go.(this is a given by most that Google is the only way to go, heck they created this whole PPC thing right?)

Attraction marketing is the “long funnel” marketing model that can be really effective when done with diligence and persistence. As you have found, it can be a great help in generating the kind of traffic you may be looking for. As for the honesty of pics, be assured you will run into a few that are not so open about who they really are, even business owners sometimes are a bit shy to let out their identities on facebook, linkedIn, etc.

Don’t want to get into a long drawn out blah blah about online marketing, but this is where everything has headed, and will continue to head until someone comes up with something else.

What do you think?

The three “R”s…

Recently Cory Treffiletti, president and managing partner for Catalyst SF, wrote a quick article on the three “R”s of marketing, and got things back to basics.

To go over them real quick they are; recency, resonance and relevance.

Recency is the amount of time that passed since the last time your particular target market saw or heard from you. Resonance is how you rang in their ear…did you make an impressino? Did you get their attention?

And then relevance…were you what they were looking for? If not at that time, now? Do you still have relevance in their mind?

A lot of times we think everyone should have what we’ve got to offer, and forget that a return on customer is a constant changing or adapting to what your customer or client needs at that time.

I was asked once what my definition of Quality was, after a bit of thought, I answered, “The best possible product or service given to the customer at that moment in time.” It could have been by most terms described as a cowardly answer as it seems to take no solid stance or no real posture to relevancy. I beg to differ though, if you have a mind set to adapt to what your customer wants when they want it, your competitor however strong a brand they may be, may lose that customer or client to you simply because you resonated in their ears a lot more than the familiar brand they are used to and with a product or service that is the one niche they are loking for, Can this be a curse too? yes, let’s be honest you have to have something that everyone will associate you with as far as a brand they can recognize or identify with.

An advantage to being that type of “quality” though, is the ability to adapt to your suctomers needs through constant metrics and testing to see what your market is looking for and giving it to them at that moment in time, There are some Business Intelligence tools that can help with that, and then sometimes it will take a bit more of just watching and listening to the marketplace to see what everyone wants or needs. Get in front of them and make your offering.

All in all though making sure your three “R”s are in order and continual, your business stands to profit the most when everyone knows you have what they want. Driving behavior is the key. If you can effect mass re-programming, you stand to profit well!

Find yours and Keep it Rolling!

Where’s the money flowing…

Seth Godin makes a real interesting point on his latest blog; where the money is there you’ll find the people working.

Interesting to me that it starts as an end still and then the means justifies it. (almost sounds like the torture debate going on right now)

Here’s a tag to Mr. Godin’s point; if there is money to be made you can well believe that someone is going to be searching for it.

He wrote that things change around once there’s money to be made in any particluar field. He related it to writers becoming publishers which is the reverse of what was. (When the Writer Becomes the Publisher / Seth Godin – 05/2009)

It would seem pretty logical that once the public wants something, they are willing to pay for it, so what is it that you have that they are willing to pay for? What message can you get across to them to tell them what you have is what they need? Many times I see “the best blah blah” or “Number 1 blah blah in the state” C’mon, do you really think that is going to attract attention? If it does, I’d be pretty surprised. Nowadays it’s just not enough. Mr. Godin back in 2003 made refernece to being remarkable(the purple cow). If you have a pizz,a shop fine, so does almost every other coner strip mall, what makes yours so different?

Here in Las Vegas, NV , a local pizza chain by the name of Metro pizza decided to become the “purple cow” of the valley by holding pizza making classes. Their pizza is great, but now they are the teachers of pizza making, and it’s doing very well. People are paying for classes and more are hearing by word of mouth how great their pizzas are. Do you think they can charge a bit more because of that?

Here’s the bottom line: You have to find the flow of money where it is moving and get in front of it. It’s the one time you want to get run over by the flood. Even if you can’t handle it you’ll have known what is was like and can most likey prepare for it better next time. Pizza makers to pizza making teachers,writers becoming publishers, what else can you think of that would set you apart and find you more income for your business through the right marketing message?

Keep it rolling!

The Power of Green Marketing

Green marketing is no longer just for the “deep Eco aware” kids that only buy green anyway. (which by the way is less than 15% of the populace in the US). It’s become an awareness that is definitely growing but has its limitations due to lack of creativity. This is where the marketers come in. That is by the way you and I. It takes all of us to really come up with new ideas to drive this new awareness. So consider yourself a part of the marketing crew now.

Marketers have the creativity to produce new and exciting concepts that excite the consumer, and ultimately get an Eco friendly product out to market that everyone will at least be interested in. Example: http://tinyurl.com/ak9kqt

Read through this (http://tinyurl.com/czq8tl) article and you will see the process that has to occur in order for a truly “eco friendly” product can emerge. Then to think that a chemist is creative enough to come up with what is necessary to market that product is pretty far fetched.

In come the young creatve types that are ready to put a good spin on everything that is “green”. Here’s an example of one company going green with its product line. (no fillers no artificial this and that etc.):

www.ogilife.com

By returning to the ocean, and utilizing ingredients that are proven through scientific study and have approvals by the FDA, (you know how they get when you start talking about anything healthy) they have come up with some really good Eco friendly products that are also packaged Eco friendly and of course they have a non profit that contributes to the ecology.

Point: they have taken a “whole approach” to green marketing and have simply cut out a niche market that is not overly specialized, and yet not over diluted either. One way or another they will drive the “Green” awareness through their efforts to promote a healthier lifestyle.

Bottom line, Green marketing is in its growth phase and is on the grow and yet it will need us the public to continue driving the economy towards more Eco friendly awareness as well as buying green. After all, we are the marketers…

…and by all means, Keep It Rollling!

Christmas is Over!

With all the bad statistics of how everyone is worried about how the economy is doing and how the decline in shopping was due to everyone worried about their “Job Security”, hey gang here’s a hint…IT’S A FALSE SECURITY! Anwyay, I wanted to drop thisin for everyonr to think about…wrote it today.

Well, the hardest time of the year is now done!

 

New projects can begin and we don’t have to deal with executives wondering what we’re gonna come up with to drive Black Friday. Not that it was going to help much anyway…We’re in a recession! DOH!

 

I had a couple of really interesting conversations regarding our economy and where they thought things were headed regarding the market and its condition. We all were of the same opinion that if things don’t change soon, we are teetering at the edge of a depression. We also all came to the same conclusion, this particular country is beginning to get out of its comfort zone, and beginning to realize that we are a lot more responsible for our actions than we thought. It was a friend that made me realize that even my meager decisions affect others around me. Guess we all need to take a better perspective on life. Start recognizing that we have a responsibility to the rest of the world, even though we don’t want it, we got it. We need to take care of it.

 

Sure, we don’t want to have to deal with everyone else’s crap, but we started it, we need to finish what we started. This means that the next nuts we vote into office will understand this “bi=partisan” stuff has to end, and they need to do things to the people’s satisfaction. I don’t mean just for the blue collar, or just the white collar, not just the rich or the poor. They need to get it together for the good of the greater not the one.

 

This brings a big “yeah right” on from everyone…ok so, do you throw your hands up and stop fighting to make it right? At the same do we revolt? C’mon, think logically already.

 

I took a Critical thinking class once and our instructor was a trial lawyer…this was an interesting class…believe ye me…the fights that almost started in this class because of what someone’s brother or sister or mom or dad went through with a certain situation, WHOA! The emotions ran deep in this class!

 

I got to speak up in the class one day and nicely explained that not a single person in that room was going to make it in the corporate world simply because they were making choices and decisions in their own lives by their emotions rather than doing their homework and finally coming to a real conclusion…one that was driven by information and “Critical thinking”.

 

The response was kinda interesting. Many sat there in kind of disbelief that I spoke for one. For two, what I just said basically threw all of their opinions and rationalizations right out the window. So, some of them wouldn’t talk to me anymore…LOL! Some chose to think before they did say anything to me. My instructor? He loved me! (not literally) He and I had some great conversations over the phone about the subjects after class about how to think critically and take the point of view that had no view…

 

What da heck does that mean Mike?

 

Here’s what it means;

 

Nothing makes sense until you have all the facts, and to make it make sense you have to have all of the facts. If not, you are taking an uncalculated risk that will cost you in the short and long term.

 

Don’t let emotions and traditions and any other emotional based information permeate into your head or heart for that matter to cause you to decide too early. Take the time to research your thoughts, and sort them out. I have a friend that is so deliberate in his thinking, that when you ask him a question, he will literally say..” uuuummmmm…maybeee, you should try this….ok?” What he does is while he says “ummmmm”, he is thinking how would this work out the best for this subject? Then he makes his suggestion according to what he has figured out. His decisions are usually spot on. Others in that company I cannot vouch the same.

 

Point: Take the time to do your homework, find out, and if you run out of time, see if you can delay the answer. If not, go with the best you can come up with, or find others that have more info than you, and utilize them as a resource. Take the time to take the time…sheesh.

 

Don’t rush…here’s another thought, “If you have to rush, You’re late! Take the time to be early, make it easier on yourself.”

 

Next round I will talk more about how to manage projects when they get dumped on you.

Green business gets the Green Light!!

Business & Small Business

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Hydroelectric Power Goes Greener, With In-River Turbine | Technomix | Fast Company

Hydroelectric Power Goes Greener, With In-River Turbine | Technomix | Fast Company

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