PP what?

So I have been having a conversation with a new friend on facebook that related to how PPC and online marketing works. With how fast everything is moving and how much innovators are getting ahead, there are a lot that are being left behind.

He chooses attraction marketing for his online business and I have to admit it has its merits to a certain degree. I have had that conversation with a few marketers. The conventional ones like the new stuff and want to figure out the latest and greatest. Seemingly though the rest of the world is slowly catching up and certain “outdated” methods are just now beginning to take effect. (it boggles me that it takes so long for many to realize and accept what marketing is bringing to the table and then to respond to it taking even longer…oh well, human kind)

Here’s an excerpt from that conversation:

Media buying in the “Google” realm can be a bit daunting to some. I am certified with my company in PPC, and it works well provided you take the time to learn the intricacies of it and then use it creatively. It’s truly the only way you can get ahead, and if you do it right, it can turn out a real profit.

SEM / SEO is a different beast even though they are keyword driven as well. They can prove to do some real justice to a business owners bottom line, but can get really pricey. Together they work hand in hand to create relevancy and freshness in Google’s realm and it can really help drive traffic…again, IF you take the time to learn it right.

There are some good tricks that you can use that the attraction and affiliate marketers use to get into the right spots on the content networks that have proven on more than one occasion that Google is still the way to go.(this is a given by most that Google is the only way to go, heck they created this whole PPC thing right?)

Attraction marketing is the “long funnel” marketing model that can be really effective when done with diligence and persistence. As you have found, it can be a great help in generating the kind of traffic you may be looking for. As for the honesty of pics, be assured you will run into a few that are not so open about who they really are, even business owners sometimes are a bit shy to let out their identities on facebook, linkedIn, etc.

Don’t want to get into a long drawn out blah blah about online marketing, but this is where everything has headed, and will continue to head until someone comes up with something else.

What do you think?

The three “R”s…

Recently Cory Treffiletti, president and managing partner for Catalyst SF, wrote a quick article on the three “R”s of marketing, and got things back to basics.

To go over them real quick they are; recency, resonance and relevance.

Recency is the amount of time that passed since the last time your particular target market saw or heard from you. Resonance is how you rang in their ear…did you make an impressino? Did you get their attention?

And then relevance…were you what they were looking for? If not at that time, now? Do you still have relevance in their mind?

A lot of times we think everyone should have what we’ve got to offer, and forget that a return on customer is a constant changing or adapting to what your customer or client needs at that time.

I was asked once what my definition of Quality was, after a bit of thought, I answered, “The best possible product or service given to the customer at that moment in time.” It could have been by most terms described as a cowardly answer as it seems to take no solid stance or no real posture to relevancy. I beg to differ though, if you have a mind set to adapt to what your customer wants when they want it, your competitor however strong a brand they may be, may lose that customer or client to you simply because you resonated in their ears a lot more than the familiar brand they are used to and with a product or service that is the one niche they are loking for, Can this be a curse too? yes, let’s be honest you have to have something that everyone will associate you with as far as a brand they can recognize or identify with.

An advantage to being that type of “quality” though, is the ability to adapt to your suctomers needs through constant metrics and testing to see what your market is looking for and giving it to them at that moment in time, There are some Business Intelligence tools that can help with that, and then sometimes it will take a bit more of just watching and listening to the marketplace to see what everyone wants or needs. Get in front of them and make your offering.

All in all though making sure your three “R”s are in order and continual, your business stands to profit the most when everyone knows you have what they want. Driving behavior is the key. If you can effect mass re-programming, you stand to profit well!

Find yours and Keep it Rolling!